The perfection is an emotional state, rather than a state of an object. We all know that nothing is perfect in the world, but sometimes we feel that it is just nothing to add. In today’s world, man-made objects can cause the same feeling as of natural origin. That means, we reached really high results. But, there are spheres where the mastery of a human is much younger. So here is the question, have you ever seen a perfect website?

The feeling of beauty is subjective, of course. Designs can differ from one to another, but still be good. Loading speed as well can differ, but still be fast enough.

What is the “perfect” when we talk about websites?

  • “Fast as lightning!”. Perhaps, it is the first thing that creates a feeling of perfection. When all the elements of the website are loading quickly not causing any stops in the search process, it makes a little businessman inside each of us shout a silent “hooray”(for those, who always in rush and lack of time). It is also the first thing, that can make your customers turn back and go surfing the web further.
  • “Press X to win!”. Remember, your site is not a video-game or puzzle. Everything should be maximum obvious and visible. Unclear navigation often causes time wasting and confusion. If you can’t find what you want, then why should you struggle?
  • “Like a pocket machinegun”. Mobile optimization is a must-have. We remember, we know, we do it.
  • “Mona Lisa’s smile”. Great design, colour schemes, grids, animations. An awesome design makes an awesome experience.
  • “The whole world in one word”. Allow your web pages be as long as they need to be. Short form and little time to read awake gratefulness in the hearts of the readers.
  • “Contact information”. Leave contacts, let the audience talk with you easily.
  • “Globalize”. A good site is a site for everyone and from everywhere.
  • “Easy to find”. Great SEO for a quick search. 90% of searchers stop their movement on the first page of their search results.
  • “Stuffing is delicious”. Not considering the visual part, the content itself must be qualitative, informative, useful, unique, grammatically correct and corresponding to the norms of living language.
  • “Without dead ends”. All the links are working, all the images are available, all the buttons are reacting with expected reaction.
  • “Cross-country vehicle”. Your website should work on any type of browser properly, as well as any type of mobile device or tablet.

Of course, there are only general points. Different types of the websites will be different in their perfect form. Meanwhile, it is a user’s standpoint. What about website owners?

47 questions to create a website

For sure the process of creating a website is complicated and multilayered. Leave the specifics to the professionals. What you should be certain about is a business side of a question. This article will help you to understand what questions you should ask yourself and also how to communicate with the team of executors to get a brilliant website in the end.

Do you wonder how to lose in the forest of questions? Here are our bread crumbs! So that, let’s imagine the situation where the client is planning to create a website from a scratch, without any experience with a previous website.

Marketing information

Start with the basics, your marketing information. Marketing requirements will determine the look and structure of your website.

Here are the questions to work on at that stage:

  1. Who is my target audience? (age, gender, profession, culture, religion, field of interests, psychological features, political views).
  2. What is the purpose of the website? (what services will it offer, and why people should use it).
  3. How do you briefly define your product/service?
  4. What types of marketing are you involved into? Which are supreme and which are secondary?
  5. What makes your company and your production unique to the market?
  6. What makes your products/services different from your competitors?
  7. Is there a unique story about your product?
  8. Which website do you consider an embodiment of success, if there is such?
  9. Which website do you consider as an anti-success?

Design information

After the marketing part, proceed to the general part of your website. Now we come to the design. Explaining the visual in terms of language is kind of not efficient. The best way is to present the examples of what you like, considering the specifics of your own website. The web designer will offer his or her own ideas, and then you can choose the appropriate variants. Clarify the next moments before the start of a work on the design:

  1. What mood/style should your website convey?
  2. Which colours should be dominant on the website?
  3. What should the layout look like?
  4. Should there be a logo?
  5. What is the purpose of the logo?
  6. What features should be used on your website? (contact forms, videos, pictures)
  7. Which graphic elements you do and do not prefer to appear on your website?
  8. How do you want your website look like on the mobile devices? (check out our article to get more information about Mobile Optimization)

It is a well-known thing, that with tools like InVision, Zeplin, Marvel, that allow monitoring the results in the course of work. So that you would be able to observe what is important for you and understand whether you like it or not.


Moving on to the functionality of the website. The functionality is built due to the actions your audience is to perform on the website and the administration. In addition, all the possible not obvious functions should be available as well.

  1. What type of actions do you expect your visitors to perform?
  2. Will the video or audio material be the part of the website?
  3. Would you be using a video hosting service or external services like YouTube or Vimeo?
  4. Will your website require an internal search engine?
  5. Is there a place for photo galleries?
  6. Do you need web-chat features?
  7. Does your site require a blog or forum?
  8. Do you need a password-protected area on the website?
  9. What kind of content should be in those areas?
  10. Would it be an e-commerce website, with a shopping cart functionality?
  11. Will there be a credit card processing on the website for financial operations?
  12. Will there be any contact forms (collecting feedback, receiving questions, requests, collecting data, reducing spam)?
  13. Social network sharing features?
  14. Do you want a section to show up testimonials from your current clients?
  15. Do you want a section for your visitors to leave comments/any kind of feedback?
  16. Would you like your web pages to be printable for users to print out the information?
  17. Do you need a newsletter subscription service?
  18. Will there be a third-party application that needs integration?
  19. Will your website require a multi-language support for users from various countries?

Content, SEO

  1. What problems will your website solve for your visitors?
  2. Is it possible for your visitors to solve the problem without your help?
  3. What questions does your auditory ask most often?
  4. What are the benefits or side-effects of using your product/services?
  5. Do you plan to post content made by the visitors?
  6. What is your company/industry story of development?
  7. What are the most fundamental questions in your industry?
  8. Which topics should be engaged to cause discussion?
  9. What tools do you use for data analysis?
  10. Keywords people might search for?

To sum up

There are a lot of aspects of website creation that you as a business owner can’t reach, due to the field of interests and knowledge. That is why the future of your web presence is dependent on the production team and human communication. But, the questions mentioned above will help you to structurize all the desirable elements in your mind, and then share those thoughts with your future website building team.

Recognized the pains of your previous experience of website planning? Were some questions not mentioned? Got an idea for a new website? Feel free to share your thoughts in the comments!

Photos by Evan Dennis and Chris Brignola on Unsplash!